- VCinsights.co
- Posts
- š VC Memos (Week of Jul 31 - Aug 6)
š VC Memos (Week of Jul 31 - Aug 6)
New memos last week from Insight, NEA and a16z
The Memos...
š Haus (marketing tech)
Haus is the world's first growth intelligence platform that utilizes causal inference. It is built to provide brands with tools to uncover how marketing activities impact their top and bottom line.
Raise: Series A | $17M
Investor Memo: Insight Partners by Kamran Pirasteh, Sabrina Rong Lu
"Enter Haus... Instead of relying on cookies to target individual users, Haus configures experiments with the statistical tools and controls that enable marketers to model out the āincrementality curveā of their spend in any permutation of channel and geography ā i.e., how much each incremental dollar will generate in returns. "
š Merge (enterprise)
Merge provides the tools to transform how B2B companies realize customer-facing integrations. With Mergeās Unified API, developers integrate just once with one API, for all integrations.
Raise: Series B | $55M
Investor Memo: New Enterprise Associates by Scott Sandell, Andrew Schoen and Alex Sharata
"API 1.0 essentially centered around creating connections within an organization's internal systems, providing seamless integration and interoperability between various tools and data sourcesā¦ API 2.0 addresses the potential of connecting a company's software to entire categories of external APIs provided by SaaS vendors, unifying those data, managing arrays of integrations, and creating connections across a wide range of B2B APIs."
š Socket (cybersecurity)
Socket is a cybersecurity platform that protects companies from software supply chain attacks. Companies use Socket to protect their software applications and critical services from malware and security threats originating in open-source code.
Raise: Series A | $20M
Investor Memo: a16z by Zane Lackey
"The amount of open source code embedded within any application today represents a huge and expanding attack surface, which makes open source dependencies an increasingly enticing target for malicious actors. Security teams are grappling with how to get a handle on their dependenciesāa seemingly endless taskāand struggling to make progress with the state of current software composition analysis (SCA) tooling."
Many of you have asked whether we can provide more information regarding private SaaS metrics, so we thought weād put it to a pollā¦